QS Showcase - Asia aims to present top Asian universities to the rest of the world and document Asia's progress each year. The year 2009 could be considered the watershed year for higher education in the region, as there was a significant rise in the number of Asian universities ranked in the top 200 of the QS World University Rankings. In 2010, they are expected to continue making marked improvement in quality and challenging the global dominance of the more recognized institutions in the West.

It was against this backdrop that the inaugural edition of QS Showcase - Asia was launched in April 2010 at the 3rd QS WorldClass globalisation seminar in Langkawi, Malaysia. It is also freely available online as an e-book at www.qsworldclass.com/showcase/ebook.php. SHOWCASE-Asia is an idea that meets the need of the time in Asia.

While Asia's leading higher education institutions may increasingly be ‘snapping at the heels’ of their Western counterparts, their peers in American, European, African and Australasian institutions may not know about them and their academic achievements, research breakthroughs, citation levels, innovations and international expansion. QS Asia recognizes this need and intends to fill it with QS Showcase - Asia in high-quality print and online as an e-book.

For the 2011 edition, we are planning an even bigger and better publication that reflects the relentless growth in Asia’s higher education. Under SHOWCASE-Asia’s spotlight, Asian universities can be expected to grow even further in future.

COMPREHENSIVE CONTENT

• Exclusive profiles of presidents of top Asian universities and Asian education ministers
• Feature interview with a global celebrity who passionately advocates the benefits of higher education
• Expert views on developments and trends in pan-Asia higher education
• Feature interviews with leaders of major Asian corporations that support university-industry collaboration
• Country updates on higher education developments in Asia
• Tables of QS World University Rankings with expert commentary
• Tables of QS Asian University Rankings with expert commentary

TARGET AUDIENCE

• Top university leaders worldwide
• Chairmen and chief executives of the world’s major corporations and other stakeholders in the output of Asian universities
• World’s heads of state and top diplomats

AVAILABLE IN PRINT AND ONLINE
QS Showcase - Asia 2011 will be published in both print and online editions.

The printed book will consist of up to 200 pages, professionally and distinctively designed in full colour throughout and using high-quality paper. Its square format (25 cm x 25 cm) makes it both original and suitable for viewing its pages on a computer screen. A special finish and hard boards will be used for the covers, with thread-sewn binding to ensure both sophisticated presentation and durability.

The online edition, hosted as an e-book at www.qsworldclass.com/showcase, may be freely accessed via web browsers. It will be publicised by emails sent to the QS-APPLE (www.qsapple.org) worldwide academic community comprising some 100,000 faculty and administrators in over 60 countries.

Search engine optimisation (SEO) expertise will be applied during the editing of the text to ensure that the pages will appear high in Google and other online search results.

OFFICIAL BOOK RELEASE
QS Showcase - Asia 2011 will be released officially at the 7th QS-APPLE international higher education conference, which will take place on 23-25 November 2011 in Manila, Philippines.

EXCLUSIVE WORLDWIDE DISTRIBUTION

A complimentary copy of SHOWCASE-Asia will be presented to each of the top two executive heads (e.g. president and provost) of the following institutions worldwide:

• Top 500 universities as featured in the QS World University Rankings
• Top 200 universities as featured in the QS Asian University Rankings
• China's 106 "Project 211" universities
• Top 20 Indian universities
• Top 20 Middle East universities

In addition, a copy will also be sent to:

• Heads of state of G20 countries
• Ambassadors and high commissioners of 250 major diplomatic offices worldwide
• Chief executives of Asia’s top 200 corporations

ADVERTISING OPPORTUNITIES

SHOWCASE-Asia provides Asian higher education leaders with an unprecedented platform to share their achievements, strategies and philosophies with a distinguished audience of global thought leaders. They may choose from our cost-effective advertising packages comprising advertorial and/or advertisement.

Advertorial pages that provide information on individual institutions complement the editorial content of SHOWCASE-Asia. They consist of their presidents’ profiles, institutions’ profiles or both. These may be supplemented by their advertisements.

Each president’s profile may comprise:

• A short summary of his personal philosophy in the academic context
• A brief biographical background, including career path and major personal achievements
• His personal motivation to succeed in achieving such high office and to take success yet further
• His personal vision and ambition for increasing his institution’s global recognition and improving its world ranking
• His wider vision for the future of Asian higher education in the global academic scheme of things.

The institution’s profile may include:

• Its existing claims for global recognition, e.g. Nobel laureates
• Original research that has led to globally accepted scientific or other advances
• Specialist institutes
• Professors with a high global profile and respect in their specialties
• Global industrial collaboration
• Strong position in general or specialist world rankings
• High position in national or regional rankings

It may also articulate the university’s:

• Forward strategy for internationalization (e.g. recruitment of international academic staff and students)
• Investment in enhanced research facilities
• Creation of institutional and academic partnerships
• Hosting of major international conferences (such as QS-APPLE)
• Growth of courses taught in English or other foreign languages
• Research projects organised in collaboration with international partners

It could also describe the major features of the institution’s physical infrastructure and the services that it provides to staff and students, both local and international.

CHOICE OF COST-EFFECTIVE ADVERTISING PACKAGES

Platinum
• 1 full page personal profile of university's executive head with head and shoulders photograph
• 1 full page institution editorial profile, with up to three pictures
• 1 full page advertisement in full colour (25 cm x 25 cm)
• 200 copies of printed edition
Cost – US$80,000

Gold
• 1 full-page personal profile of university’s president, with head-and-shoulders photograph
• 1 full-page advertisement in full colour (25 cm x 25 cm)
• 100 copies of printed edition
Cost – US$65,000

Silver
• 1 full-page personal profile of university’s president, with head-and-shoulders photograph
• 50 copies of printed edition
Cost – US$50,000

Bronze
• 1 full page advertisement in full colour (25 cm x 25 cm)
• 30 copies of printed edition
Cost – US$30,000

To enquire or advertise in QS Showcase - Asia 2011 , please contact